Coastal Charm was formed by Brian Ryals, his business partner John McGovern, and his 24-year-old niece Taylor Myrick in the summer of 2016. The market for “preppy” and comfortable clothing had been dominated by brands boasting their ties to the South, but having both grown up in the mid-Atlantic resort town of Virginia Beach, Brian and Taylor wanted to inject some saltwater into the veins of our nation.
And that’s how it all started! Brian and John had the equipment for quality screen-printed t-shirts and Taylor had the youth, insight, and artistic vision. That’s right, Coastal Charm is a family-owned business with no outsourcing of services; all screen printing is done right here in Virginia Beach where the waves and wildlife inspire the designs printed on our quality Comfort Colors products.
With such attachment to the sea and the animals that live there, Coastal Charm has vowed to donate 10% of its net profits to coastal conservation charities, with the Surfrider Foundation receiving 7.5% of those donations to help preserve our nation’s coastlines. We’re so thrilled that by purchasing our apparel you’ve done a small part to help save this beautiful earth we live on!